Media campaign for the Red Cross Society of Ukraine
Büro.MT adapted an international campaign “Faces” by USAID and Red Cross to the specifics of Ukrainians’ perception of HIV problem. The aim of the campaign is to inform people about HIV and to popularize safe behaviour.
Any person can turn out to be HIV-infected, because:
«The truth is not written on the face. Protect yourself. Use condomns».
Advertising activation consisted of audio and video, different prints (posters, stands, stickers) and branded clothes.