Marketing strategy development

 

A well thought strategy leads to victory.

Marketing strategy is the main tool for a business owner to discover new market territories and customers. Without carefully considered actions, based on luck solely it is hard to achieve success. 

Büro.MT is your is your business strategist and guide. We will help your company get a great place on the market.

 

Marketing strategy is a way to:

Raise sales
Attract new customers
Introduce a new brand on the market
Increase market share
Raise customer loyalty

 

Need market strategy? Contact us!

 

COMMUNICATE WITH US THE WAY YOU PREFER!

 

Marketing strategy is the vision of business goals and ways to achieve them. It is a long-term plan of a company’s actions on the market.

Marketing strategy is different from marketing plan. It is the basis for plan development, a global image of what a business offers its customers and how does it act.

Marketing plan is a list of specific actions and means. These are platforms and channels of communication, creative ideas, timing and the like.

Stages of marketing strategy development

Depending on the specifics of a business and a case, the process consists of different elements. But the main stages stay unchanged.

 1. Market, competitor and consumer research

The development starts with researching the market, competition and consumer practices of potential audience of this business. We estimate demand, research the process of consumer decision and product positioning.

 2. Defining advantages and points of growth

The information gained at the first stage helps to understand strong sides of the business. It is used to define the company’s advantages over competitors, unique features for the market and value for target audience. Afterwards the agency outlines company’s points of growth.

 3. Determining the main offer

After data analysis the main offer of the business is distinguished, as well as its promise to the consumer. The most successful marketing strategies are based on insights, when the business finds an absolutely unique need that is close to the client.

 4. Key message creation

The brand’s promise serves to create the key marketing messages. They become the basis of the brand’s communication with the consumer.

 5. Marketing plan development

The result of these stages is a marketing plan – a list of steps for practical implementation of the marketing strategy. It marks specific goals and means of execution.

 

 

Marketing strategy is the vision of business goals and ways to achieve them. It is a long-term plan of a company’s actions on the market.

Marketing strategy is different from marketing plan. It is the basis for plan development, a global image of what a business offers its customers and how does it act.

Marketing plan is a list of specific actions and means. These are platforms and channels of communication, creative ideas, timing and the like.

Stages of marketing strategy development

Depending on the specifics of a business and a case, the process consists of different elements. But the main stages stay unchanged.

 1. Market, competitor and consumer research

The development starts with researching the market, competition and consumer practices of potential audience of this business. We estimate demand, research the process of consumer decision and product positioning.

 2. Defining advantages and points of growth

The information gained at the first stage helps to understand strong sides of the business. It is used to define the company’s advantages over competitors, unique features for the market and value for target audience. Afterwards the agency outlines company’s points of growth.

 3. Determining the main offer

After data analysis the main offer of the business is distinguished, as well as its promise to the consumer. The most successful marketing strategies are based on insights, when the business finds an absolutely unique need that is close to the client.

 4. Key message creation

The brand’s promise serves to create the key marketing messages. They become the basis of the brand’s communication with the consumer.

 5. Marketing plan development

The result of these stages is a marketing plan – a list of steps for practical implementation of the marketing strategy. It marks specific goals and means of execution.