When do you need branding?

  • if the product has competitors in the market;
  • if you want to be more expensive;
  • if the product doesn't evoke emotions;
  • if you don't monetize uniqueness;
  • if you don't understand for whom your brand exists.

What types of branding do we offer?

  1. 1. Developing a mission statement
  2. 2. Positioning
  3. 3. Brand legend
  4. 4. Tone of voice
  5. 5. Brand platform
  1. 6. Naming
  2. 7. Design session
  3. 8. Logo development
  4. 9. Identity
  5. 10. Brandbook
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How do we create a brand? Creative steps:

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1. Avatar
After analyzing the market and talking to you, we form the core of the future brand. We find the perfect image of a customer who is just waiting for our brand to appear.
2. Brand legend
We will answer the question: "If a brand were a person, what kind of person would it be?". We will develop a personality that you want to trust and that will be on the same page with potential customers. We work out the mission and the main principles that it will not deviate from. You will never be confused with others again.
3. Branding and rebranding
Let's not leave the king naked and without a name. We will develop naming instead of a thousand words. We will create a logo and identity, select corporate colors that will fully reflect the identity of the business. And of course, we will provide you with options to choose from. The brand will be recognized at a glance.
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4. Brandbook
The gold standard of every successful brand. It will help you not to spend extra time and effort explaining to contractors and workers how to do things correctly. The brand book contains all the rules
and decisions that we have approved in the course of our work. It is the essence of all our work.

What are the advantages of branding in the Bureau?

You’ll get a living image of the brand that falls in love, touches and evokes emotions in customers, and, most importantly, encourages them to buy from you. For us, marketing is an organized system that lives in a brand book. We believe that discipline and order lead to profit.

We have been creating connections between clients and brands for 20 years. During this time, we have grown and launched profitable projects: Nemiroff LEX, Comfy, Siltek. We are confident that we can surprise you.

Company branding (or rebranding) is a thorough and responsible affair that is nonetheless beloved by us. Brand creation is an action of reality art. Brands live in the real world, communicate with people, making humans fall in love with them, or vice versa, cause flurries of indignation. Every brand has its own fortune: some flourish and become icons of whole generations, some die in oblivion.

It is important for us to create strong and powerful brands. We adore watching our creations live, grow and change. For years we have been contentedly observing successes of our creatures — Nemiroff LEX, Comfy, Siltek, LoraShen and many others.

In our agency brand development is a meticulous process. We assemble brand identity brick to brick, starting with mission definition to brand book creation. So what are the bricks that a brand is built up from?

Mission
Brand development starts with defining its mission. A mission is brand’s purpose and sense of existence, its dream about the perfect world and the approach to its implementation. Usually, brand mission can be articulated in a few phrases – they should be simple and pretty pragmatic but inspiring. For instance, this is IKEA’s mission: “At IKEA our vision is to create a better everyday life for the many people. Our business idea supports this vision by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.”

Essence
Any successful brand is based on the essence of the business – its spirit and heart, the feelings that people experience interacting with the brand. For example, the essence of Volvo brand is safety, Harley Davidson’s is freedom. Defining the essence is a crucial and difficult stage of branding (or rebranding). Answering the following question can facilitate it: “What kind of a person could the brand be?”

Brand character
The way a brand speaks and acts, what does it react to – these factors constitute the brand character. Personification can help to describe it – it means application of human qualities to a business. For example, it can be “young and trendy” or “serious and formal”.

Positioning
Positioning is an important brick in the process of creating a brand. Thoughtful positioning is about emotional (essence, brand character) and rational (price, quality, unique features) characteristics of a brand and about its position on the market: product category, target audience. Accurately defined positioning significantly affects a brand’s success.

Naming
Name development is an art of uphill battle. A good name has to meet a huge number of criteria at the same time: to depict both emotional and rational advantages of a brand, to suit the target audience, to be original but understandable, to be memorable but not too complicated, to sound good in different languages, to be easy to pronounce, and even… look good on writing. A name defines much of the future journey of a brand.

Visual identity
Graphic design of a brand is not only about it logo and company style. It is a visual representation of all company values, its promise to customers, its essence and character. It should help a customer recognize the brand, no matter where, and evoke the emotions that the brand itself should be associated with.

Brand development ends with the creation of brand book, which contains all the above elements: from the mission to guidelines on company style usage, presenting them in a detailed and convenient way.