History

Over decades in the market, we have gained invaluable experience and are always synchronized with modern challenges. We have long ago learned all the “lessons” of experience and overcome mistakes that may seem like “fresh trends” ))

What is now considered a marketing database was introduced to the Ukrainian business environment a quarter of a century ago by us. Therefore, the history of the Bureau is not only a pleasant nostalgia for us, but also a source of information for everyone who reads this.

The first client, like the first love, is especially memorable. Especially when it is an American corporation and a world star in its industry – 3M.

For this Forbes 500 company, we conducted a sociological survey, provided B2B presentations, and organized a press conference, the invitation to which is still remembered by older journalists.

Early 2000s.

The agency developed the first high-profile social advertising for ASKA insurance company: “The future is today. People of the 21st century”.

Together with the Inter TV channel, we shot a series of documentaries featuring 10-year-old Ukrainians: the same age as Ukraine and ASKA. This set the high standard for social projects in Ukraine.

2001 

At the beginning of the millennium, a high-quality national brand seemed like something fantastic, and consumers trusted imported brands more. So we had to build a brand and fight consumer distrust.

We developed the slogan “Sweet Quality Mark” and suggested starting the launch with a PR strategy.

This is how the trend of press breakfasts was created: delicious and intellectually filled.

2002 

Interestingly, based on the research, the Bureau proposed to start the system’s market entry with a rational advertising campaign that would prove the advantages of the car. But Eurocar’s creative director insisted on a different concept. This is how the bright “ŠKODA-mania” was born.

We were the first in Ukraine not to adapt the Western model, but to make a commercial based on an original script.

And we were the first who propose an advertising campaign for cars in… the subway. Twenty years ago, everyone thought that “the target audience of Western cars does not ride the subway”. But the client’s trust allowed us to become innovators, also in the format of storytelling.

So here goes: more than 15 years of cooperation, more than 40 advertising campaigns and PR events. As well as research, media planning, events – everything you need to make your business thrive.

2006 

Those were still the days when people chose champagne “to make it cheaper,” and there was no culture of consumption.

So we introduced a new premium segment to Ukraine, and our client was able to raise prices without losing the love of consumers.

We completely changed the perception of the market. We needed the latest, boldest solutions, not just following trends. If you want to survive, make your own rules of the world, but don’t forget about the existing ones.

The first thing we did for them was to provide PR support for the arrival of the company’s Chairman of the Board, Professor Michael A. Popp.

And then… And then they liked it so much that anniversaries, events, press conferences, PR events – all of them were organized by us. We created a corporate fairy tale on a scale that Hollywood would envy.

We hosted the opening ceremony. There was a ceremony, a tour, a concert, and a press conference. The scale of the celebration was in line with the scale of the center. The builders handed over a symbolic key to the logistics center, and the corporation’s management promised new investments in the national economy.

Salo is truly our pride, not a defiled prejudice. This is what we brought to the masses.

The album is dedicated to one of the symbols of Ukraine.

It described the history of salo and busted myths about it. It included tips on choosing salo, recipes, and global experience of salo consumption.

Interesting information can be found, for example, in the sections: ‘Salo identification. The History of Salo – the History of Ukraine’, ‘Salomandra’, ‘VariousSalos’. The text in the album is presented in two languages: Ukrainian and English.

2009 

The monthly magazine (with a circulation of 20,000 copies) was designed to inform readers about leisure, entertainment and shopping opportunities in Kyiv.

In which 12 leading experts in the field of marketing, PR and event management held sessions and case studies on the most relevant topics.

150 participants tested the quality of their knowledge and applied it in practice, and received advice from the professional experience of Ukrainian marketing gurus.

The first high-profile project was Ukrainians: The Way to Ourselves. The aim of the project is to draw attention to the problems of self-identification of the Ukrainian people; search for a national idea; preservation and restoration of old traditions, as well as creation of new ones.

2010 

Next to our office, we could see the destruction of about 200 videotapes with recordings of focus groups, in-depth interviews, and other research.

To make sure that the tapes could not be used, we decided to borrow the experience of fighters against pirated products. Of course, we didn’t have an excavator at hand, but a corporate car coped with the task.

2011 

There, you need to buy Sarmat draft beer and loudly congratulate your favorite club on its anniversary on camera.

The participant’s video postcard was posted on the promotional website, where online voting for the winners took place.

The authors of the best video greetings were awarded tickets to the Grand Show.

15 переможців отримали унікальну можливість вийти на поле «Донбас-Арени» та забити 11-метровий у ворота найсильніших та найкращих.

Bureau painted advertising platforms with ‘Aquarelle’

The main idea is that if you are “ripe” for family life, your own cozy nest will be very appropriate.

2012 

The laconic and ironic image reflects the appearance of those who use outdated, low-functional, and unlicensed software.

Also, 2010-2013 were full of pharma projects for Sanofi, Sandoz and Zentiva.

2014

2015

The concept ‘Every grain is perfect. DEKALB’ emphasizes the high quality of all products, down to the last grain. The proposed design is interesting because it resembles the Ukrainian flag, which indicates local production.

If you want more.