What is NFT?
A gif with a cat was sold for almost $580,000
You created a meme about a cat. Your close friends praised it, and someone even said that you could make money from it. You register the meme and receive an electronic certificate. It confirms that you are the real owner of the meme. Now you can safely put the meme up for sale on an accessible online platform. It may seem silly, and no one wants your meme. But other artists didn’t think so.
A picture of a thousand different illustrations by the artist Beeple was sold for a record $69.3 million.
Stories of digital art sales are only gaining momentum. All of this is not without the help of crypto and blockchain. Yes, blockchain is not just bitcoin, so it's never too late to learn it.
NFT token and blockchain: how does it work?
Copyright and security for digital images is provided by blockchain technology. It protects digital images published on online platforms in the form of an NFT token.
An NFT (non-fungible token) is an electronic certificate for the uniqueness of anything on the Internet. Gifs, illustrations, songs, and even goods. This token creates their value on online platforms.
Thanks to the blockchain, selling fake tokens is virtually impossible. The transfer of rights and sales are completely safe and verifiable. However, this does not mean that your image cannot be used. It can still be downloaded, faked, and shared. However, it is the NFT that will indicate which version is the original.
Buyers and sellers can still remain anonymous or under pseudonyms.
Interestingly, NFT tokens have been around for 10 years. However, it was only in the first half of 2021 that there was a real boom.
At the same time, thousands of memes have been created that ridicule this trend and are subsequently sold at auctions. Elon Musk did the same.
I’m selling this song about NFTs as an NFT pic.twitter.com/B4EZLlesPx
— Elon Musk (@elonmusk) March 15, 2021
He created a short jingle about NFT and put it up for sale as NFT. Musk even received an offer of a million dollars, but kept the jingle for himself 🙂
Are there any interesting Ukrainian NFT projects?
Ukrainians have also caught on to this wave and put up some cool works for auction:
Images of Silpo products have appeared on the Open Sea online platform. These include a digital buckwheat baguette, prosecco of our own import, sweets from our own confectionery, farm burrata and eggs from free-range hens. The value of the NFT token is equal to the real cost of the products in the store.
By the way, our marketing agency has recently launched the Eggs-Free Alliance project together with the Cage-Free Alliance. The project aims to support the release of chickens from cages. You can already see the signs in Silpo supermarkets today:
How can businesses start making money on NFT tokens?
First, this is a great newsworthy event.
By creating a token from your product, you attract the attention of a large number of people. The media write about you, and this only strengthens the technological image of the brand. A newsworthy event brings maximum benefit when the brand responds quickly. Therefore, it is necessary to start such a project today, because tomorrow it may become irrelevant.
Money has never come first, but it has never come second either. This means that you can already create an NFT project for a specific audience and make money on it. Such art can only be purchased for crypto, so it is easy to identify potential buyers. These are IT-oriented people with bright technological tastes who like exclusive things. In addition, amid fears of inflation, tokens are becoming a great investment tool.
Together with our clients, we are already preparing several such projects. After all, responding to such trends is an integral part of the strategic development of companies. If you are also interested in similar projects that will raise the image of your brand, please contact Marketing Technology Bureau!
Thank you for watching and for your vibes :)
