How?
Trying to appear consistent and rational, he will willingly talk about his experience, selection factors, and share his advice. And, moreover, someone around him will definitely listen to this advice. They will listen not rationally, but emotionally.
People think one thing, say another, and do something else. This is our reality, and we do not in any way deny its peculiarities.
So our job is not just to record what the target audience member says or does. Our task is to find out why they speak the way they do, who they want to appear to be, what logic guides them in life, what drives them and what holds them back. Our task is to find insights!
Tools for finding consumer insights
We go beyond one-on-one or group communication to seek answers to questions: “Who are they – our target? What are they like? How do they think?”. And we ask these questions at all stages of the project.
How do we achieve this?
With the help of a set of tools, in particular:
– Analysing consumer photos and videos;
– Review and analysis of social media accounts (with the consent of the participants, of course 
);
– Participants’ diaries and semi-structured conversations in preparation for the focus group;
– Individual cards and mini-questionnaires for groups;
– A wide range of psychological techniques (semantic, associative, personification, collage and many others);
– And of course, thanks to the expertise of our employees and teamwork.
The minimum plan is 3 focus groups (6-8 participants each). This will allow you to focus on the core of the target audience and cover related, no less interesting, consumer categories.
Options for assigning participants to groups:
– Gender and/or age;
– Consumption of different brands and product categories;
– Potential and actual consumers/users;
– Other features that will be important for you and your product.
Questions that we will find the answers to together with you and your customer
Realising projects with us, you will be able to:
– Get to know your customer (real or potential) even better;
– See how he thinks, what logic guides him, and whether there is any logic in his actions at all 
;
– Identify insights into his thinking, declarations, behaviour and consumption;
– Identify behavioural scenarios and situations of their manifestation;
– Find out how the consumer uses the product or service. And whether it matches your ideas and expectations;
– Create an “avatar” (persona) of the consumer – a portrait of the person who should be approached when creating and promoting a product/service.
The consumer’s “avatar”
You will be much more comfortable pleasing a specific Polina or Vladislav than the abstract 50% of women or men. But (!) we do not deny the role of quantitative indicators in the formation of an avatar. After all, quantitative data will come in handy when creating the most accurate “avatar”
Yes, we understand that not only the content but also the form is important!
So you will receive the results of the project:
Meetings, briefings, presentations and communication with our team of specialists. During focus groups, the moderator is not left alone, because our teamwork begins in the fields. We work as a team! Comparison of views and synergy of approaches ensure the creation of the most comprehensive picture that helps you achieve your goal.
We are in constant close contact. We are passionate about your product and your business and inspired by your goals.
We design a unique research product for you, taking into account your tasks here and now. We care about the depth and usefulness of the information from defining the project objectives to the last point in the presentation. And then… we proudly follow your market victories!
Thank you for watching and for your vibes :)
