CLIENT

OTP Leasing is part of the powerful international OTP Group and currently holds a leading position in the leasing financing market in Ukraine. A major part of the company’s business is focused on financing agricultural machinery.

We developed an advertising campaign for the corporation aimed at owners and managers of agricultural enterprises. The communication objective is to inform the target audience about the opportunities and benefits of leasing financing for machinery.

ADVERTISING

“Attention! Leasing Available” — the slogan of the campaign not only immediately grabs attention but also clearly conveys that leasing is a valuable tool for farmers.

PRODUCTS

As part of the campaign, we developed a series of additional products targeting different segments of the target audience (owners or accountants of agricultural enterprises). Booklets and brochures explain the advantages of leasing financing for agricultural machinery (including from OTP Leasing) in an accessible and clear manner.