Advertising campaign for pirates :)

PROJECT

People often make irrational decisions. In an attempt to save money on crucial business aspects, they risk their data, developments, and reputation. An advertising campaign developed for Microsoft informed users that convenient software is far more reliable in its licensed version.

The focus was placed on the fact that professionals fear unpredictable situations when working with software but believe that purchasing licensed software is too expensive for their company.

REALIZATION

The final version of the advertisement showed small and medium business owners and managers what working with outdated or unlicensed software looks like from the outside. For businesses, it is more logical to ride faster two-wheeled bicycles — that’s why the visuals encouraged them to “grow up.”

Thanks to the campaign, users learned about a 25% discount and switched to the Microsoft 2010 corporate software license.

     Microsoft Office 2010 remains the primary office suite for businesses in terms of functionality. It ensures efficient collaboration, data security, and opens up opportunities for solving numerous business tasks. Thanks to the Office 2010 suite, employees of small and medium-sized businesses can work effectively and quickly both from the office and from home.

We hope that the chosen approach for the advertising campaign will help our potential clients understand the real benefits and advantages of using Microsoft Office 2010 and, as a result, grow their business.”**

(c) Viktoria Nechyporuk,
Marketing Communications Manager, Microsoft Ukraine

RESULT

Business owners realized that using licensed software is much easier and more beneficial. They took a stand against piracy!