PROJECT
The campaign slogan — “ŠKODA KODIAQ. Opening New Horizons” — hints at the new opportunities and experiences that the crossover can offer its owners.
Reliability and power, design and innovation, emotions and inspiration, and most importantly, a focus on traditional family values — these are the key aspects that distinguish the KODIAQ from its competitors, and this is exactly what we emphasize in the advertising campaign.
REALIZATION
As part of the project, we created several advertising products:
- Billboard and press ad
- Internet banner
- Brand wall
- Radio commercial
- TV commercial (adaptation)
