Advertising that tells more about you than you could yourself

CLIENT

A representative from a very interesting industry reached out to us. A manufacturer of gypsum 3D panels needed to find their unique marketing touch. This market is chaotic and underdeveloped. Therefore, the brand “Gipster” has every right and opportunity to identify itself with the product. And we are here to help with that.

TASK

Convey to the client that Gipster is the “wow” factor for their home. Develop a brand strategy that will last for years. Merge the concept of gypsum panels with the brand name. Let them become the new PAMPERS, but in the world of walls. Create an advertising campaign that will make people think of Gipster with every renovation.

RESEARCH

As we mentioned earlier, the gypsum panel market is quite chaotic, but that doesn’t mean it’s non-existent in Ukraine. So, we researched the market dynamics and visited distribution points. We analyzed every branch of the competitive landscape. Of course, in such a situation, we also turned to the experience of foreign companies.

INSIGHT

After learning the key metrics and characteristics of the market, it became clear that Gipster is positioned with a product range that offers a real competitive advantage for the company in the market.

A multitude of changes for your walls

POSITIONING

We are the most diverse company, offering our clients the ability to create a wow-effect and providing architects with exclusive designs for a creative portfolio. We’re here to turn the mundane into something captivating.

And the most important rule that emerged from our research — there’s no need to emphasize that Gipster is a manufacturer. Creativity through 3D panels is our marketing essence. We are not just a brand, we are a place where gypsum panels come to life.

AD CAMPAIGN

The main idea revolves around how Gipster empowers self-expression. Gipster panels reveal the true you, even if: you wear pink but listen to punk; you’re in a beer pub but order a cocktail; you dream of living by the sea, but you’re in Vinnytsia.

Highlight yourself, let the things around you tell more about you than you do.

RESULT

We launched a digital advertising campaign to make sure every Ukrainian knows how to highlight their uniqueness through interior design. Now, inviting someone over truly feels like opening a piece of yourself. With the new positioning, Gipster has secured a strong market position and stands out as exceptional among competitors.