CLIENT
Arsenal Corporation is a Ukrainian company specializing in the design and implementation of radar and integrated air defense systems. It collaborates closely with the Armed Forces of Ukraine and fulfills international orders, with plans to expand its global reach in the near future.
TASK
Our agency was tasked with refining and updating the company’s positioning for both domestic and international markets. Additionally, we developed a modern logo and corporate identity, preserving and emphasizing the company’s established name.
POSITIONING
As part of the project, we developed a corporate slogan that clearly reflects the essence of the brand:
“Under Control. Under Protection.”
LOGO
Defining the brand’s core essence—“Arsenal helps its clients maintain control while staying secure”—we created a minimalist logo that conveys this message.
The design symbolically incorporates both radar technology and the concept of security and protection, represented by a “protective dome” over the letter “A”.
IDENTITY
A detailed style guide was created, including guidelines for logo usage, corporate identity elements, and design principles. It also features examples of branded documentation and merchandise, ensuring a cohesive and professional visual identity across all corporate materials.
