Алі Назар
— Creative Director
Алі Ніна
— Strategу & PR Director
Дашенко Дар'я
— Copywriter
CLIENT
Our clients become regulars. That’s why the laptop store ChipChip, for whom we previously developed branding, has reached out to us again. Our beloved “Chip” is a laptop store that helps technology find a new life.
TASK
Create an advertising campaign that increases sales and communicates the brand’s core values to the target audience. We need a memorable creative concept and a clear media plan, as the tech market in Ukraine is highly competitive, with major brands dominating the information space.
DEVELOPMENT OF ADVERTISING CONCEPTS
Based on the brand book, we created an advertising campaign that plays on rhythm and melody. Of course, we didn’t forget about the target audience. We identified three key segments. The idea needed to capture the interest of a skilled gamer, a calm teacher, and a strict businessman.
Big-big brands, but chip-chip prices!
A two-vector advertising campaign was developed, featuring two slogans. They did not compete with each other but rather complemented the overall vision of ChipChip. Using two slogans provided a wide range of opportunities to adapt the campaign into smaller formats and banners.
AND THEN – ANIMATION!
Our creative team produced three video ads, while our media planning expert developed an effective launch strategy. That’s why you could spot us on YouTube, Instagram, and Facebook— but only if you’re our target audience!
Sticker Pack Chik-Chik
We created a special sticker pack where the chip is no longer just a chip. And this is… love at first chip-chip!
RESULT
The target audience now knows: if you need a laptop, head to ChipChip—where the brands are big-big, and the prices are chip-chip. And our stickers now decorate the main store!
BIG THANKS!
Олександр Іванішин
— Art-Director
Максим Амадор Вега
— Video&Motion
Настя Вескова
— Designer
