TASK
In 2013, our agency studied the health of the Dolphi brand, consumer attitudes towards the brand, and the price sensitivity of Ukrainian consumers.
RESEARCH
We conducted a rapid survey of over a thousand people in five cities: Kyiv, Donetsk, Lviv, Kharkiv, and Dnipro. The respondents were selected from the product’s target audience: men aged 25-50 with an average income (ranging from “lower middle” to “upper middle”), living in large cities.
RESULTS
Based on the collected data, our researchers prepared recommendations for adjusting the brand’s positioning and developing marketing initiatives for the trademark.
