Building a personal brand

CLIENT

Anna Demidova is a career coach and the author of the game Guardian of Talents. This board game is about reconnecting with your inner child, seeing everything as if from scratch, and being open to the world.

TASK

Create a striking image that highlights the personality and builds a brand capable of selling from the first person.

POSITIONING

Anna Demidova is not just a career consultant—she is the quintessence of an explosive blend of psychology and existential therapy. Anna is a savior, a guide, a coach, and a mentor.

The life-affirming spirit of this brand is designed to help people with self-fulfillment and broadening their horizons on the path to achieving their best career goals. The metaphor of simple forms continues to simplify this journey.

IDENTITY

Bright brand colors help convey light and positive emotions. By using simple shapes, it is easy to create an unlimited number of abstract compositions.

Thanks to the visual lightness of the identity, new brand materials can be easily produced and enjoyed in everyday life. Each item reflects the brand’s emotions: confidence, optimism, energy, and fulfillment.