CLIENT
The state enterprise “Energoatom” oversees the operation of all four nuclear power plants and generates up to 70% of Ukraine’s energy. To enhance resource efficiency, the company began implementing an energy management system in 2019, aligned with the international standard ISO 50001:2018.
TASK
Develop the concept, visual design, and informational content of the program.
GOAL
Engage Energoatom employees in the initiative and foster a culture of responsible energy consumption both at work and in everyday life.
NAMING
The project name—“Energy of Responsibility”—was inspired by the program’s core mission.
Additionally, the slogan “Producing safely – Consuming wisely!” reinforces the initiative’s key message.
LOGO
The logo represents a circle of trust, security, and partnership.
Each color carries a symbolic meaning:
Green – Ecology
Yellow – Energy
Red – Nuclear power
Purple – Employees
This synergy embodies the philosophy of the program—Energy of Responsibility.
ADVERTISING
The first phase involved creating branded informational materials for employees.
The next step was a nationwide advertising campaign, aimed at making energy consumers more conscious and responsible.
