Розробка айдентики і візуальної комунікації бренду Mirage Style

CLIENT

Mirage Style is a modern plus-size outerwear brand created with love for women who love themselves.

TASK

At the first stage, we were tasked with developing the strategy and positioning for the brand with just as much boundless love.

The next stage of our work was to develop a new brand identity that would align with the character, philosophy, and new ambitious goals of Mirage Style, while also creating a warm and sincere tone of communication between the brand and its beloved customers.

DEVELOPMENT

We fully understood that the fashion industry has its own rules, which are also reflected in the identity of fashion brands. In this case, it’s not about fanciful symbols, metaphorical icons, or complex plots, but about the ability to convey the style, spirit, and emotions of the brand through concise yet powerful typographic solutions, the play and selection of fonts, and the combination of elegant typefaces and background designs.

LOGO

From this understanding, the new brand logo was born, encapsulating many important meanings. After all, Mirage Style is a business with a rich history, having gone through decades of development and transformation into a stylish modern brand. This is also reflected in the meaningful part “age” in its name.

Therefore, it is no coincidence that the foundation of the visual logo design was the Bauer Bodoni font, from the legendary Bodoni type family. Developed by the Italian Giambattista Bodoni in 1798, it has undergone a series of designer interpretations at the beginning and end of the 20th century, and in today’s digital age, it remains one of the most stylish and relevant typefaces.

IDENTITY

When developing the visual identity system for Mirage Style, we infused contemporary trends and solutions typical for the fashion industry with the core values of our audience and the brand’s philosophy.

It was essential for us that the communication between the Mirage Style brand and its followers didn’t end after the purchase. We wanted the brand to continue to speak to them about what matters most: about self-perception, about maintaining a positive outlook on life, and about embracing the beauty in all of us.