CLIENT

A cookie factory decided to expand and launch a separate line of cookies with a taste of Italy — Bonisimo.

TASK

It was necessary to create an associative framework so that the cookies would be known and purchased for special moments.

INSIGHT

Italy is the perfect country for those who love recognition. Italians are used to expressing their admiration and emotions. If they like something, they will definitely talk about it. It feels great to receive feedback that you are appreciated, that you’ve come up with something amazing, that people admire you, and are grateful to you.

Key Message of the Campaign:

“Giving Bonisimo cookies is a special way to say Thank You!”

IMPLEMENTATION

We created videos for the campaign to show how easy it is to say thank you with Bonisimo. Additionally, we launched digital banners consisting of an illustration slide and a product packshot slide.

The first slide showcases people giving Bonisimo to each other as a small gesture of gratitude. The product packshot slide is designed in brand colors with signature style elements, featuring the Bonisimo flavor lineup and the slogan.