Development of the Shooting and Recreation Club Brand

CLIENT

Entrepreneurs inspired by the idea, and dedicated athletes at heart, approached us to create a brand for their future clay shooting club—the first specialized and modern facility designed to unite and promote the shooting sport.

TASK

Develop the positioning, naming, branding, website, and precise communication strategy for the shooting club. Ultimately, the goal is to “Create a complex that appeals to both professionals and enthusiasts.”

POSITIONING

Trap shooting is a new kind of true relaxation for both body and soul. Our goal is to make it accessible and popular as a Ukrainian sport. It’s an exhilarating activity that can become the highlight of your leisure time or a fun gathering with friends.

NAMING

Trap shooting athletes and enthusiasts are deeply passionate about their sport. It unites them not only at the shooting range but also in their everyday lives. They are always ready to support and uplift each other. When such a community comes together, they form a true fort.

In this name, we combined “stand” (referring to a shooting stand and a strong position) with “fort” (from fortress and fortune). Additionally, the phrase “stand for something” reflects a group of people united by and committed to a shared cause.

IDENTITY

As the first in our category, our logo features the globally recognized orange clay target as a key element. The motion line emphasizes the sport’s dynamic nature. The logo comes in multiple configurations, making it adaptable across different mediums. Each variation remains distinct and recognizable, ensuring strong brand presence.

Additionally, the identity includes complementary design elements, such as linear illustrations of firearms. These are used on secondary materials, including the restaurant complex and spa areas. This reinforces the club’s dual essence—a place for both shooting and relaxation.

BRAND APPLICATIONS

Our identity didn’t just stay in the brand book—we brought it to life across multiple touchpoints. We developed practical brand assets that will be actively used within the complex, including:

• Internal materials for staff and operations
• Visitor navigation signage
• A custom apparel line for members and enthusiasts
• Social media presence with branded content
• Signature firearm stickers for a personalized touch

Every element reinforces the club’s identity, ensuring a seamless and immersive brand experience for all visitors.

WEBSITE

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