PRODUCT
ŠKODA Octavia A7 – a masterpiece of a car, unmatched in every detail (literally). In 2013, we introduced this new model to the public by organizing a personal exhibition for the ŠKODA Octavia A7 at the M17 Contemporary Art Gallery.
PROJECT
The exhibition “ŠKODA Octavia A7. Unmatched. In Every Detail” gave journalists and partners of “Eurocar” (the official importer of ŠKODA in Ukraine) the opportunity to discover the new model in an unconventional format.
At the exhibition, guests were greeted with installations featuring original car parts, macro-photographs of the car’s technical components, and videos showcasing interesting engineering solutions.
RESULT
The event concluded with an art exhibition, culminating in the appearance of the new ŠKODA Octavia on stage.
This case became a winner in the “Eventarization-2013” competition.
