Filmed mystical love stories.

CLIENT

Together with our client, we created a mystical cookie brand. But no matter how mystical the branding is, it needs to make a statement in communication! Otherwise, the magic will remain just a legend.

TASK

To create an advertising campaign for the brand launch and make a statement across all relevant channels for our audience: Facebook, Instagram, Google, and YouTube. So that 22-year-old Anya shows her friend the video and says, “Look, how mystical!”

DEVELOPING ADVERTISING CONCEPTS

During our research, we uncovered several key insights that shaped the campaign.

The first insight: In the pursuit of “perfection,” we often forget about our own happiness—even at the gym, in the middle of the night, or during a nutrition workshop. If something sweet makes us happy, why deny ourselves that joy?

The second insight: When it comes to delicious, crispy cookies, sharing isn’t easy. Even if the love of your life is nearby, we all secretly try to keep one extra cookie just for ourselves.

Rather than making an arbitrary decision, our client turned to the target audience—young people aged 18–25. We conducted research and asked them: “Which truth about life resonates with you more?”

We created *animated storyboards for the commercials and presented them to the brand’s audience.

The project began with research on the target audience’s reaction to the advertising concepts. Our creative team developed short illustrative animations, while the research department gathered essential feedback from focus groups.

*An animatic is an animated sequential storyboard with illustrations that helps visualize what will happen in the commercials.

AND THEN, MOVIE MAGIC HAPPENED

Once the commercials were selected, incredible stories began coming to life.

We could talk about the filming process forever, but nothing speaks louder than our magical videos. See for yourself:

DIGITAL ADVERTISING

Our core ingredient is introducing users to the brand. We wrapped it in two creative concepts. For banners, we chose playful little rhymes. They vividly showcase the product range, convey the brand’s values in a fun way, and spread good vibes.

“Crunch-crunch cookies – happiness, munch-munch!”

VIDEO CONTENT

The storyline revolves around the last box of cookies—so delicious that it vanishes from the shelves in an instant. Even a sneaky cat managed to grab a tasty treat with its paws!

Grab your sweet treat first!

And of course, our small product banners for Google ads and messengers! They highlight the essentials—logo, colors, and the packaging to look for on store shelves. Now, the slogan “Happiness is Magisto” pops up with every click.

RESULTS

Our target audience discovered that magic awaits them in stores! They saw the enchantment of Magisto while watching YouTube videos, scrolling through Instagram, browsing their favorite websites, and even checking tomorrow’s weather forecast.

369K views on YouTube
500K impressions on Instagram/Facebook
6.7 million impressions in Google Ads

The magic of Magisto is everywhere!