CLIENT
Nemiroff is a leading Ukrainian vodka producer, whose products are actively exported and in demand in 80 countries worldwide.
TASK
Our agency developed the name and philosophy for the flagship of the company’s product line—the ultra-premium vodka Nemiroff LEX.
POSITIONING
The name of the drink already defines its positioning. In Latin, LEX means “law”. And who makes the laws? The elite. The strong and successful. This product was created specifically for them.
The slogan further reinforces this idea: “The Law – That’s Me” (or in Latin, EGO SUM LEX).
