TASK
Our agency developed the 2015 creative calendar, “From a Bird’s-Eye View,” for BASF’s Ukrainian branch—a corporate gift for the company’s agricultural clients.
IDEA
To showcase the poetic beauty of agricultural work, often seen as a “down-to-earth” profession. This message perfectly aligns with BASF’s agricultural division slogan: “The work of a farmer is the most important on Earth.”
RESULT
The calendar features aerial photographs of cultivated fields, with a small crop-dusting plane flying above them—a symbol of BASF’s agricultural solutions in action.
A unique interactive element: the plane is a sticker, allowing the calendar owner to place it anywhere on the page. The set includes a collection of colorful plane stickers, making the experience engaging and customizable.
