How did we create the brand of cookies for happy people?

CLIENT

At the beginning of the year, a Ukrainian cookie manufacturer visited our office on Dmytrivska Street. For a long time, their company had been producing products for other brands, but now it was their time to shine.

They dreamed of creating their own cookie brand that would become a strong competitor to all the “Roshens” and “Oreos” out there. A brand so eye-catching it could be spotted on a store shelf from the shop next door. And we were excited to turn that dream into reality!

TASK

Our task was to create and launch a new cookie brand. We conducted research to improve the product both inside and out, uncover key insights, and developed naming for the main brand and six sub-brands. We crafted the positioning, brand platform, visual identity, and the design for each package.

RESEARCH

We believe that every great idea starts with a solid argument. That’s why we kicked things off with thorough research on the market, locations, and competitors. We gathered consumer profiles, explored their habits, and conducted surveys.

— Location Analysis

We focused on the largest Ukrainian supermarket chains. There, we analyzed cookie prices, brands, and shelf presence.
This helped us understand the specifics of similar products from distributors.

— Competitor Analysis

In retail networks, we identified the most popular cookies. We studied their flavors and product ranges, analyzed the reasons behind consumer choices, and conducted surveys to uncover common associations people have with cookies.

— Advertising Space

We did everything to understand where to sprinkle our marketing magic. We explored consumers’ preferred communication channels, what ads they remember, and where they’ve seen them. We also assessed whether they find value in newsletters, promotional reminders, and brand updates.

— “Cookies in People’s Lives”

Through focus groups, we discovered the emotional connection people have with cookies. In what moments do they think about them? What do they enjoy instead? What influences their choices?
Then, we systematized consumer behavior into boring spreadsheets for strategists (just kidding, no spreadsheets).

— Cookie Test Drive

You can talk a lot about cookies, but it’s better to taste them. We identified which cookies respondents loved most—and which ones are better left in the oven.
And while they were happily munching, we gathered valuable insights and observations.

POSITIONING

Our cookies are true experts in spreading positivity. We believe that cookies aren’t just about flour and sugar—they’re about the feeling of happiness in your tummy. Our products are all about cool, unforgettable, and uplifting emotions.

INSIGHT

During our research, we discovered that consumers rarely remember the name or brand of a cookie. Instead, they focus on the emotions, circumstances, and moments when they tasted it.
Someone recalls a cookie they tried in Italy, while another remembers eating one in a gym locker room.

We decided that our cookies shouldn’t just be a product. They should transform into those very moments and emotions.
And, of course, none of this would be possible without a little bit of magic.

Cookies for Happy People

OUR PRODUCT

We produce only cookies. But a wide variety of types and flavors.

CATEGORY DISTINCTIVENESS

Unlike candies and other sweets, cookies are also about satisfying your hunger.

WHAT NEED DO WE FULFILL?

Quick satisfaction and nourishment. The simplest, most straightforward dessert.

NAMING

The world discovered this name after our copywriter combined the words “magic” and “eat.” The name Magїsto was born from an insight—we didn’t want the name to be just about cookies; we dreamed of a name filled with emotion.

Moreover, it turned out that in Latin, “magist” means cool, wonderful, the highest degree of happiness.

LOGO

We created a text-based logo inspired by handwritten calligraphy. In addition to the letters, the logo features little stars that highlight the brand’s unique name.

The logo itself carries a distinctive vibe, with rounded brush strokes and a touch of classic elegance.

This design reinforces the brand platform’s core idea, effectively expressing it through a simple yet impactful graphic form.

VISUAL IDENTITY

Magїsto is the happiest cookie for the happiest people. That’s why all its varieties and flavors are associated with cool, unforgettable, and positive emotions.

Each product reflects these vibrant feelings, with sub-brand names designed to capture bold expressions of happiness.

These are emotions that go beyond the ordinary—overflowing with intensity and joy. The naming of Magїsto’s sub-brands highlights the idea of “happiness” in every cookie package, as well as the emotions you’ll experience with our brand.

RESULT

Now, when wandering through a supermarket in search of something sweet, it’s impossible to miss the bright red packages. Good vibes are waiting for everyone on the shelves of ATB, Silpo, NOVUS, and Eco-Market.

With this case, we’ve proven that marketing magic exists not only on the pages of fantasy books.