Image Campaign for Siltek: Many Construction Challenges — One Solution! | Бюро Маркетингових Технологій

CLIENT

The Siltek brand is a next-generation building mixture brand, produced in Ukraine at the “Terminal-M” plant (part of the Kovalskaya Group of Companies). Today, Siltek is the market leader. It is the only Ukrainian brand offering specialized mixtures for machine application. The brand’s product range is extensive: dry and liquid building mixtures, paints and primers, decorative plasters.

PROJECT

Considering all the advantages of the brand, we proposed the idea for the image advertising campaign: Siltek will help solve a wide variety of construction tasks.

The campaign’s advertising slogan: “Many construction challenges — one solution: Siltek.” Visually, the message is supported by concise icons representing the main construction and finishing works.

RESULT

As part of the campaign, we developed billboard and press layouts, branding for corporate vehicles (a truck and a car), as well as an internet banner and a flyer.

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Siltek: Development and Market Launch

ПБГ «Ковальська»

Advertising and Information Brochure “Concrete PRO”

ПБГ «Ковальська»

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