CLIENT
Eurocar, the official importer of the ŠKODA brand in Ukraine, introduced the updated ŠKODA New Yeti crossover to the market in 2014.
TASK
IDEA
We invited nearly fifty journalists and corporate clients to go “in search of Yeti’s tracks.” The event took place at the suburban fish park “Zabirya,” where guests had the chance to see (and “ride”) the “creature” in its natural habitat — on wild forest trails.
PROGRAM
The day was organized as a team quest: guests solved puzzles and participated in various activities — from chopping wood to racing radio-controlled cars. The test drive also became a part of the exciting competition for the “trackers.”
RESULT
As a result, the event received nearly 70 media mentions (excluding TV coverage).
