TASK
Update KRAMAR packaging to improve product rotation.
The market is evolving, and we must keep up with trends and monitor the competitive landscape. Therefore, we have decided to refresh the product’s visual identity to enhance its competitiveness in today’s environment.
SOLUTION
Four concepts were proposed, all featuring one key change—the addition of bird imagery on the packaging.
The final decision was left to the client, who chose a close-up view as the preferred design.
RESULT
The new packaging is already on the shelves, and the birds are happy and HEALTHY!
