New Year Advertising Campaign

CLIENT

The laptop store ChipChip has come back to us for some New Year’s advertising magic! The holiday season is the perfect time for marketing activities—while it’s cold everywhere else, it’s heating up in the business jungle. So, we’ve rolled up our sleeves to get to work.

TASK

To catch the wave of holiday shopping and show our target audience that gifts can be not only delightful but also affordable. Because this store offers the sweetest prices on tech.

DEVELOPMENT OF ADVERTISING CONCEPTS

We have a clear brand USP, the festive New Year spirit, and a dash of creativity.

So, we’ve combined them!

Think of New Year’s symbols: tangerines, champagne, even pickles. But here’s the catch—they can turn out sour. It’s a real tragedy to bite into something tasteless at the holiday table.

But no worries, because at ChipChip, the prices are always sweet! It’s the one thing that will always be a perfect treat at your New Year’s celebration.

This became our main advertising slogan.

Video Concepts

We’ve developed three concepts within a single advertising campaign—targeted at youth, women, and men. Each one differs in details and visuals to resonate with its specific audience.

But hey, why talk about it when you can see for yourself? Check it out!

RESULTS

We boosted holiday sales, and now our target audience has great gifts for their loved ones—and for themselves!