CLIENT
A Ukrainian pharmaceutical company that has been in the market since 2005 approached us for a creative solution to their marketing challenges.
TASK
The goal was to introduce the new essential hypertension treatment, “Nebiar Plus,” to therapists and cardiologists.
PROJECT
An interactive promo video served as a lead-generating tool at the 20th National Congress of Cardiologists of Ukraine. The gamified concept captured the attention of the target audience, driving a flow of participants to the Arterium corporation’s booth, where it presented its cardiology portfolio.
RESULT
Thanks to the clickable interface, medical professionals engaged with interest in the character’s story and actively interacted with the promotional product.
