CLIENT
Roshen has been producing “Kyiv Vechirniy” candies for many years. While the packaging design has changed over time, the beloved taste of classic praline has always remained the same.
TASK
In 2011, our agency developed a promotional campaign for Roshen’s “Kyiv Vechirniy” candies, aimed at reminding consumers about the product and boosting sales.
IDEA
To achieve this, we launched a promotional campaign with a prize fund—trips for two to beautiful European capitals: Rome, Paris, Amsterdam, and Barcelona. Inside the special edition boxes, every buyer received a surprise—a souvenir magnet. The luckiest ones found a certificate for a dream trip.
RESULT
The campaign was executed in a 360° format. As part of the project, we developed the concept and mechanics of the promotion, designed the special edition candy boxes, prize certificates, POS materials, a video commercial, and a promotional website.
