CLIENT
“More Piva” is a Ukrainian network of small draft beer shops.
TASK
The research for “More Piva” aimed to determine the prospects of the draft beer market in Ukraine, as well as to understand how the target audience perceives both the beverage and the sales format.
RESEARCH
Our research department employed four methodologies:
- Desk research of the market
- Audit of points of sale within a 10-minute radius from “More Piva” shops in Kyiv
- Focus groups
- Mass survey
Researchers interviewed 1,200 beer consumers in Kyiv and Dnipro.
RESULTS
Based on the research, we provided “More Piva” with a detailed report on the current state of the market and recommendations for developing an optimal marketing strategy and promotion in the given conditions.
