Siltek: Development and Market Launch

CLIENT

Under the Siltek brand, the Kovalskaya Group of Companies (PBG) manufactures building mixtures. The brand has existed since 2008 and has long held a leading position in the Ukrainian construction market. Today, Siltek is the only Ukrainian brand that produces specialized mixtures for machine application using silo technology.

PROJECT

Our agency was responsible for the development and market launch of the Siltek brand.

We proposed the positioning “Convenient mixture for modern construction” for the brand, as Siltek products are packaged in silos—special mobile containers that allow the preparation of the required amount of solution right before use.

DESIGN

In the brand logo, we used the image of an hourglass. This symbolizes the speed of applying Siltek mixtures and the timeliness of operations during construction.

Based on the logo, we developed a concise corporate identity for the brand and prepared recommendations for the design of business documentation, advertising materials, corporate vehicles, and more.

RESULT

The SILTEK brand is now well-known across Ukraine. It is trusted, loved, and chosen by consumers.