CLIENT
The international pharmaceutical company Sandoz (a division of Novartis) is a global leader in the production of biosimilars and generic medicines.
TASK
In Ukraine, Sandoz actively develops the social initiative “Cardio 60+”, aimed at supporting seniors with cardiovascular diseases and educating elderly Ukrainians on heart disease prevention and treatment options. Our role was to help communicate this initiative.
PROJECT
From 2012 to 2016, as part of this initiative, Sandoz launched “Senior Citizen Cabinets”—specialized areas within pharmacies where Ukrainian pensioners could quickly undergo testing to assess their cardiovascular disease risk and receive expert advice on heart disease prevention.
SUPPORT
Our agency provided PR support for the initiative. We organized the official opening of the first “Senior Citizen Cabinet”, inviting media representatives, held a press conference, and developed promotional materials, among other activities.
