Today, Roshen is the undisputed leader in the country’s confectionery market and one of the most famous Ukrainian brands of sweets.
TASK
The Roshen brand was created as a result of the rebranding of Ukrprominvest Corporation. Our agency took part in the launch of the new brand.
POSITIONING
We created a brand legend and implemented a comprehensive PR campaign to launch the brand on the market. The positioning developed by us (“Ukrainian sweets of European quality”) and the corporate slogan “Sweet mark of quality” are still relevant today (for more than 10 years).