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BÜRO.MT / Projects / The sweet quality mark — brand building

The sweet quality mark — brand building

  • CLIENT
  • TASK
  • POSITIONING

CLIENT

Today, Roshen is the undisputed leader in the country’s confectionery market and one of the most famous Ukrainian brands of sweets.

TASK

The Roshen brand was created as a result of the rebranding of Ukrprominvest Corporation. Our agency took part in the launch of the new brand.

 

POSITIONING

We created a brand legend and implemented a comprehensive PR campaign to launch the brand on the market. The positioning developed by us (“Ukrainian sweets of European quality”) and the corporate slogan “Sweet mark of quality” are still relevant today (for more than 10 years).

 

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HEALTHY chickens from KRAMAR!
HEALTHY chickens from KRAMAR!

"KRAMAR"

Branding that gives clarity!
Branding that gives clarity!

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Kyiv, BC "Veles", Hlybochytska St, 17А

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    50.45463528375301, 30.488101031134022 Kyiv, BC "Veles", Hlybochytska St, 17А

    info@buromt.com.ua +380972267000 +380443339780
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