CLIENT
At the time, the ŠKODA Octavia A5 was the flagship model of the Czech automaker, combining aerodynamics, technology, and stylish design.
In 2007, our agency developed an advertising campaign for Eurocar, the official representative of the ŠKODA brand in Ukraine.
TASK
The agency’s objective was to showcase the model’s rational technical advantages while simultaneously adding emotional appeal to the brand.
RESULT
As a result, the ŠKODA Octavia A5 was presented in the commercial as a perfectly tuned musical instrument. With this car, “Everything in Perfect Harmony!” The name Octavia itself evokes musical associations, and “A5” represents a major guitar chord.
All the sounds in the commercial are genuinely sourced from the car itself.
