Advertising agency | Marketing Technologies Bureau

When do you need advertising?

if you want to sell more;
if potential customers choose competitors;
if the target audience doesn't notice the brand;
if there is no solution to the business problem;
if you want to emphasize uniqueness.

What do we offer?

1. Audit
2. Research
3. Communication strategy
4. Developing a BIG idea

5. Concept design
6. Media strategy
7. Advertising placement
8. Performance monitoring

How do we develop advertising? Creativity that works in 6 stages:

1. Research

We organize a real search operation for insights. Every detail is important: consumer behavior, market situation, competitive environment, product specifics. We look at the product from all possible perspectives and under a microscope.

2. Strategy

Based on our research, we move on to the campaign strategy: the main goals and objectives. We build a big idea that can be expanded over the years. We choose the relevant media to decorate with our advertising, so that we can be seen and heard for sure.

3. Creative

This is where creativity is born. The creative department develops slogans, concepts and designs that will set you apart from the rest and hit the bull's eye. It's a symbiosis of art and technology.

4. Presentation

There comes a pleasantly embarrassing moment when all our work is shown to you. We explain every idea, detail and why it will work. You can choose what you like, refine and correct us it so that the final concept becomes perfect.

5. Implementation

This is where media planning specialists come in. They create a plan - where, how and when the advertisement should appear to be most effective. After approval, we take care of buying the platforms, production (filming videos, preparing for printing, recording audio materials) and placement on the media.

6. Performance evaluation

After the ad is sent into rotation, we monitor all performance indicators and, if necessary, modify the data for better results. This allows us to launch campaigns that sell.

Why should advertising be developed in the Bureau?

We don’t make creative for the creativity. We develop advertising that works for your business: both integrated campaigns and individual products. Our concepts hit the target, help the brand to grow harmoniously and capture territories.

Since 1999, we have launched more than 2000 creative projects for international and Ukrainian brands. So we know how your earnings look like.

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See how it works

The advertising campaign “We’ll show you how SEO works” Darwin Global

SKODA for everyone: an image video Eurocar

Büro.MT was founded in 1999 and was one of the first advertising agencies in Ukraine. During these 19 years we have developed over 2000 creative projects for big international and Ukrainian brands — Microsoft, ŠKODA, BASF, Monsanto, Makel, Nemiroff, ПБГ «Ковальська», «Фундамент», SUN InBev Ukraine, «Верес», Roshen and many others.

Nowadays the structure of our agency —our own research department and experts of strategic planning — lets us competentely approach each project.

Any creative concept we start by studying information about the market, customers and products, defining goals and tasks of the communication. And only then we construct the creative idea itself.

The development process of an advertising campaign in our agency consists of 12 stages:

1. Client-managers meet the customer to outline project tasks, deadlines and budgets.

2. Project manager gathers a project team inside the advertising agency and conducts a briefing with them.

3. Managers and researchers analyze the current situation on the market, the competition, special aspects of the product and customer behavior.

4. Based on the gathered data, agency project team (including a strategic planning professional) state possible strategies of the advertising communication, its goals and tasks, define the most relevant media.

5. This information is used by our creative department to create creative concepts and drafts for advertising products.
After discussion and approval of options inside the agency the ideas are presented to the client.

6. The customer gives feedback; the creative department makes editorial changes and corrections. This stage can be repeated several times — until the final concept variants are chosen and approved.

7. Specialists of media planning create a plan of advertisement placement; the client manager approves it with the client.

8. The agency deals with the purchase of advertisement placements.

9. The project manager and the creative department organize and control the production processes (printing quality, video clip filming, radio clip recording).

10. After the final approval of the customer, the advertisement is placed on different carriers, sent into rotation and printing.

11. The agency monitors effectiveness of the campaign and makes placement parameters corrections if necessary.

12. This algorithm allows maximally fast, convenient and effective development of both complex advertising campaigns and separate products (radio and video clips, Ooh advertisements, advertising in press, BTL-materials).

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Kyiv, BC "Veles", Hlybochytska St, 17А

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