Territory branding — Khmelnytskyi region

CLIENT

We developed a regional branding concept showcasing the area’s appeal to travelers, commissioned by the Khmelnytskyi Regional Administration.

PROJECT

Our research revealed that the Khmelnytskyi region is rich in natural and historical landmarks. Located in the heart of the country and at the crossroads of transportation routes, it stands out as an excellent destination for tourism.

These advantages are reflected in the slogan: “Khmelnytskyi. Where nature and history intersect.”

The slogan is supported by a bright sign. It was based on the traditional ornament of Podolsk’s vyshyvanka, which indicates the historical value of the region. Four multi-colored elements symbolize the four natural elements. And in the centre of sign you  can see both the intersection and the initial letter of the name of the region.

Logo and brand patterns will be used in souvenir products, tourist navigation, promotional materials, etc.

Deputies of the Khmelnitsky regional council “agreed” the brand of the region.