CLIENT
The Austrian company SAATBAU specializes in the selection, production, and sale of seeds for various agricultural crops. SAATBAU was founded in 1950 as a cooperative. Today, it is a large agricultural cooperative, consisting of approximately 3,000 farms, where SAATBAU seeds are grown.
TASK
SAATBAU approached us with the task of developing an image advertising campaign for the Ukrainian market that would embody two key values: Austrian quality and a family-oriented approach to the business.
PROJECT
The result of our work was a concept with the slogan “Seeds with a Pedigree”. Indeed, SAATBAU’s products are grown on farms, so each seed has its “native farm” and a caring family of simple Austrian farmers. Additionally, SAATBAU’s varieties and hybrids are the result of its own breeding, making SAATBAU seeds truly noble in their lineage.
Another advantage of SAATBAU is the breadth of its portfolio – it is the only breeding company on the Ukrainian market offering seeds for 10 agricultural crops. Therefore, the image campaign continued with a series called “We Love What We Grow”. Each image in this series represents a specific agricultural crop and highlights the farmers’ loving attitude toward their work.
As part of the project, we developed the concept and slogans, key visual images, and prepared layouts for placement in specialized agricultural press and billboards.
