PROJECT
The BERGEN residential complex is a miniature version of the Netherlands. It features minimalist solutions, rational apartment layouts, and beautiful facades adorned with images of historic Dutch houses. Here, it is quiet and comfortable, peaceful and cozy — with the Exhibition Center and Holosiivskyi Forest located nearby.
POSITIONING
The name of the complex is a Scandinavian toponym, reflecting a small, cozy town with ancient architecture. The logo of the residential complex resembles a city crest. The emblem incorporates the image of a shield and a fragment of the stylized facade of historic Dutch houses (similar stylized fragments will adorn the buildings of BERGEN).
ADVERTISING CAMPAIGN
For the launch advertising campaign, we proposed the slogan “Live and Thrive!” because the residential complex offers so many advantages that all you can do is live and thrive! Additionally, the slogan hints at the successful location of the complex in one of the greenest areas of the capital.
The idea is reinforced by the “flourishing” image of the happy future residents of the complex.
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Alliance Development
Нерухомість від Ковальської
