Branding of a new hotel in the center of Kyiv.

TASK

The team’s task was to find a catchy name and a winning positioning among the many competitors.

INSIGHT

The insight was the location of the establishment – just a few steps away from St. Michael’s Cathedral, one of Kyiv’s key landmarks.

POSITIONING

This is where the journey through the city begins. Here, guests immediately feel both the atmosphere of the ancient capital and the character of a modern metropolis.

THE KEY – it’s the key to Kyiv. Open Kyiv With THE KEY.

LOGO

The logo and visual design seamlessly adapt to any client request. The result is that clients received a precise advertising solution, while visitors to Kyiv enjoy a modern hotel.

IDENTITY

We transferred the “key” concept not only into the name but also into the hotel’s identity.

In the fall of 2019, THE KEY opened its doors to the first guests and looked like this: