Дизайн упаковки та рекламна кампанія для препарату «Елкоцин»

TASK

Develop packaging that correlates with the functionality of the drug and conveys its main advantages. It was also necessary to target the group of gastroenterologists. They are the ones who guide patients and prescribe “Elkotsin” for the comprehensive treatment of peptic ulcer disease and other pathological changes in the mucous membranes of the gastrointestinal tract.

PACKAGING

One of the strongest mechanisms of regeneration is found in plants. Even wounds on tree bark heal over time. We used this feature to inspire the visual image and design of the packaging for the cytoprotective drug “Elkotsin,” drawing from natural motifs.