CLIENT
Pizza Celentano is a capital-based pizza chain owned by Fast Food Systems.
PROJECT
At the request of the company, we conducted a comprehensive marketing study, including focus groups and consumer express surveys.
RESULT
As a result of the study, we identified the most frequent visitors of Pizza Celentano, their likes and dislikes, and their expectations from the establishment.
The gathered insights helped Fast Food Systems in planning advertising activities and developing the marketing strategy for the pizza chain.
