CLIENT
“Zlagoda” is a leading brand in the Ukrainian dairy market. It is one of the few local brands that offers a diverse selection of baby food products, particularly those packaged in environmentally friendly and safe glass containers.
TASK
At the request of the company, we conducted a large-scale marketing study of consumer practices among the brand’s target audience.
RESEARCH
As part of the project, our researchers conducted nine focus groups and 1,200 interviews across three Ukrainian cities: Kyiv, Dnipro, and Kharkiv.
