Darwin Global rebranding and advertising campaign
CLIENT
Darwin Global is one of the key players in the Ukrainian SEO market. The company has existed since 2013 and has developed its own approach to solving clients’ SEO tasks based on the principles of transparency, clarity, and openness.
TASK
As part of our strategic marketing efforts, we developed the positioning “Transparent SEO Service Provider” to meet the client’s primary request for clarity and precision.
Maksym Symonenko, Founder and CTO of Darwin Global, talks about the work of Darwin Global:
“We believe that SEO can and even should be clear to the client. Our job is to bring the site to the top, and our purpose is to explain and demonstrate to the site owner exactly how this happens.”
POSITIONING
This approach is reflected in the positioning: “Transparent SEO service”.
ADVERTISING CAMPAIGN
Based on the developed positioning, we created an image-based advertising campaign. It is based on the idea that there are many things in the world that are hidden from our eyes, but at the same time form the basis of something important and noticeable. The foundation of a house, the roots of a tree, the underwater part of an iceberg… But this is how SEO works: users see only the top of the work – the top-ranked site, not realizing how much work is behind each line in the search results.
That’s why our creatives chose an iceberg as the basic visual image of the campaign – as a metaphor for search engine optimization and Darwin Global’s readiness to demonstrate to its clients the hidden part of SEO work.
RESULT
As part of the project, we developed a new brand identity, basic visuals, a brand slogan, a website, a company presentation and a commercial offer, and an SMM strategy with branding of Darwin Global’s accounts on social media and HR resources.
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