CLIENT
The Ukrainian pharmaceutical company “Arterium.” Established in 2005, it offers its own line of original drugs.
TASK
Dress the drug in an elegant package and present it to doctors in an advertising campaign that conveys the key unique selling propositions (USPs).
POSITIONING
The new packaging design and slogan for the “Tiocetam” advertising campaign symbolize renewal and clarity, as the drug helps patients restore memory, concentration, and attention. “Tiocetam” is prescribed to patients with chronic brain ischemia to restore cognitive functions.
“Tiocetam” – the gold standard for the revival of cognitive functions.
DESIGN
The key visual image is the depiction of a fiery phoenix— a bird capable of complete restoration. Just like this mythical creature, “Tiocetam” truly restores lost strength and abilities.
RESULT
Therapists, family doctors, and neurologists—the prescribers of “Tiocetam”—received a reminder about the drug, which has been on the market for 12 years. The updated advertising image allowed for a renewed emphasis on the drug’s effect and its long-standing presence in the market.
