CLIENT
Monsanto is an international company specializing in the cultivation and sale of vegetable and cereal seeds, as well as the development of agricultural protection products.
TASK
At the request of the Ukrainian representative office of Monsanto, we developed a series of advertising messages for two of the company’s products: the biological product “TORK ST” and Dekalb corn seeds.
Based on the product positioning and the market situation, we proposed the advertising message and communication content for each brand.
PROJECT
The advertising for “TORK ST” focuses on explaining how the product works, aiming to persuade the more rational members of the target audience by presenting facts.
The advertising messages for “Dekalb” highlight the international quality standards for each kernel of corn, thus counteracting the common misconception that Ukrainian seeds are inferior to foreign ones.
All materials are unified by the brand’s corporate style, consistent illustration style, and a unified tone of communication.
